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• Innovation in business - making CRM work even better

  Since I last wrote, the idea of creativity in business has been swirling around in my mind. The current economic conditions are driving our customers to think more about WHAT they sell - what are the top... Posted Jan 20 2010, 09:47 by David Beard with | with 2 comment(s) Filed under: Sage CRM, crm, creativity, in business, ackoff, radio4

• Engagement meets reputation management

  My last post focused on employee engagement & how that intersects with a CRM strategy. In particular, I made a strong point that every CRM strategy needs to be company-wide & have employees at... Posted Sep 23 2009, 01:59 by David Beard with | with no comments Filed under: crm, social media, reputation, strategy, employee, influence, engagement

• Managing Employee engagement & CRM strategies - it's easier than you think ...

  Last time, I wrote about how & where social media interacts with a business' CRM strategy. For this post, I wanted to move into an area of great personal interest to me - executing a CRM strategy... Posted Sep 01 2009, 03:41 by David Beard with | with 2 comment(s) Filed under: crm, strategy, employee, engagement, KPI, psychology, vision

• CRM in a downturn - our thought leadership piece appears in Director of Finance (UK) magazine ...

  Just a short post now that I am back, after a week away chasing the sun in Cornwall ... Sage UK marketing have secured a double page editorial in the Spring edition of Director of Finance. The magazine... Posted Apr 15 2009, 12:02 by David Beard with | with 1 comment(s) Filed under: downturn, crm, http://www.dofonline.co.uk, director of finance

• Making sure everyone knows where the cheese is going to be ...

  The last couple of posts focussed on awareness of why people buy CRM solutions & the value they wish returned from an implementation. As this blog exists in the realm of the development partner community... Posted Mar 25 2009, 12:21 by David Beard with | with 2 comment(s) Filed under: crm, ROI, SPIN, implementation, objectives

• Sharpening the proposition ...

  Over the last week several people have asked my thoughts on how CRM propositions need to reflect the changing times. A couple of threads have been running around in my head, so let's see if I can bring... Posted Mar 10 2009, 02:12 by David Beard with | with 1 comment(s) Filed under: crm, cem, proposition, gartner, yes!, nudge

• Where do you want your cheese to be ?

  The world is going through a period of change. Boom & bust cycles are a fact of life but this time, some say, it is unprecedented change. Fundamental assumptions are changing & continue to do so... Posted Mar 05 2009, 02:41 by David Beard with | with 1 comment(s) Filed under: crm, tfm, gartner proposition, workflow, value, analytics

• Talking About Customers ? Focusing squarely on customers is more like it ...

  Here in the UK, the global downturn has brought the challenges of business failure into the everyday media. Nowhere has this downturn been more apparent than among small and mid-sized businesses (SMBs... Posted Feb 19 2009, 03:32 by David Beard with | with 1 comment(s) Filed under: downturn, Sage CRM, crm, finance, Sage 200