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• Engagement meets reputation management

  My last post focused on employee engagement & how that intersects with a CRM strategy. In particular, I made a strong point that every CRM strategy needs to be company-wide & have employees at... Posted Sep 23 2009, 01:59 by David Beard with | with no comments Filed under: crm, social media, reputation, strategy, employee, influence, engagement

• Are you being social with your customer relationship management strategy ?

  Last week, I was out with Larry Ritter , SVP & GM of CRM Applications, talking to the UK press about the "Social Media meets CRM" story. During the day, we spoke to Marketing Direct , Joel... Posted Aug 12 2009, 11:32 by David Beard with | with 1 comment(s) Filed under: customer retention, CRM software, crm strategy, social media, customer-relationship software