Talking about Customers - All Comments

re: Innovation in business - making CRM work even better

David Beard — Sun, 24 Jan 2010 21:27:19 GMT

Thanks for the comments - the worry is, of course, that simplifying & reducing (yes, often necessarily) loses the detail. And we know where the devil is, right ?

re: Innovation in business - making CRM work even better

ChineryJ — Fri, 22 Jan 2010 16:41:17 GMT

As consultants we essentially rely on 2 dimensional models (diagrams, flow charts and graphs) to relay complex information. We definition we must simplify and reduce problems - let alone what the audience does with this information!

Besides it is an emotional response to need to simplify the world around us and there's an instrinsic conflict between the "Big Picture" and all the "small pictures" (complexity). Or as the Ackoff says mountains out of molehills, and molehills out of mountains.

If only X caused Y and correlations were that simple!

Innovation in business - making CRM work even better

Talking about Customers — Wed, 20 Jan 2010 09:58:47 GMT

Since I last wrote, the idea of creativity in business has been swirling around in my mind. The current

Engagement meets reputation management

Talking about Customers — Wed, 23 Sep 2009 13:24:59 GMT

My last post focused on employee engagement & how that intersects with a CRM strategy. In particular

Engagement meets reputation management

Talking about Customers — Wed, 23 Sep 2009 13:24:58 GMT

My last post focused on employee engagement & how that intersects with a CRM strategy. In particular

re: Prepare to be measured ...

Reidy — Wed, 17 Jun 2009 16:48:50 GMT

Hi David,

Some very good points there and something that we at CRM Together try to articulate about our Accelerator product for Sage CRM. We do have to show that there are real tangible benefits to the software

-increasing the speed of how user interact with Sage CRM (time saved).

-Improved collaboration with our tweet functionality (improved internal networking)

-integration with outlook (improving tracking customer interaction)

...to name a few

Of course your existing customers are your best customers and Accelerator provides Sage CRM partners with a real value enhancing product that they can return to their customers with and generate revenue in this tough times. The cost benefit to the partners is that they are not cold calling(time saved), they know their customers and how they think and if they are going to make a purchase or not.

Regards

Marc Reidy

CRM Together

www.crmtogether.com

Prepare to be measured ...

Talking about Customers — Wed, 10 Jun 2009 13:52:33 GMT

Many companies are feeling the strain of current economic conditions. This strain often increases pressure

Prepare to be measured ...

Talking about Customers — Wed, 10 Jun 2009 13:52:32 GMT

Many companies are feeling the strain of current economic conditions. This strain often increases pressure

re: Making sure everyone knows where the cheese is going to be ...

David Beard — Thu, 30 Apr 2009 18:37:33 GMT

Nicely put, FrySage. Thank you.

Empowering people to work together - collaborating internally - despite different departments goals, data sets and KPIs, is key. Organisations are more likely to work together if they appreciate the fundamentals of work delivered.

-= David

re: CRM in a downturn - our thought leadership piece appears in Director of Finance (UK) magazine ...

Jeff Richards — Mon, 20 Apr 2009 05:52:25 GMT

There is a White Paper called "CRM in a Downturn" that Development Partners can download from the resources section of this website.

This cross-product, CRM whitepaper should be used to support ACT!, SageCRM or SalesLogix business development activities. It discusses the important role that CRM software plays in assisting SMBs as they trade through the current economic difficulties and provides a general value proposition around Sage CRM Solutions. This document should be used by Sage sales professionals and business partners to close down opportunities that are likely to be deferred otherwise. It should be also used by marketing professionals to support demand creation activities.

dpp.sagecrm.com/.../entry1870.aspx

re: Making sure everyone knows where the cheese is going to be ...

FrySage — Thu, 09 Apr 2009 11:14:13 GMT

An additional benefit of this process is that it will help the customer better understand it's own decision-making process.

This will then make it easier for the project manager to facilitate decision-making about the implementation as a whole, and help identify the most effective project team/stakeholders.

re: Sharpening the proposition ...

David Beard — Wed, 11 Mar 2009 22:54:10 GMT

Update - to my delight, the "Nudgers" are in London later this month - excellent news !

A new voice and a new whitepaper

News — Thu, 19 Feb 2009 20:18:51 GMT

New blog author David Beard has posted a very timely article about the importance of focusing on customers